THE CHALLENGE:
Find a way for a seasonal brand to create year-round engagement with customers and prospects. And we’re talking to moms of young kids, so good luck holding their attention!
THE SOLUTION:
We went to where the moms are — Facebook — and launched a serialized campaign, with shareable, “snackable” posts each month of the year. We developed multiple themes that touched upon real situations moms can identify with, to build a year-round relationship despite a limited media budget.
THE RESULTS:
In just the first 3 months we saw massive engagement from an easily distracted audience:
• 200,000+ new fans
• 46,000+ post likes
• 1,800 total shares
