Hi, I'm Roni.

I'm a seasoned creative director at the intersection of media and technology.

I’m passionate about immersive brand experiences, integrated marketing, and yes— sneakers.

More About Me

With a Romanian father, a Chilean mother and citizenship in all three North American countries, my unconventional background and multi-cultural identity has helped me communicate across boundaries with ease.

Through over 19 years of professional experience and a master's degree in Communications Design from the Pratt Institute, I have served as the creative lead for agency teams—now as Executive Creative Director at RED—delivering content and utility to the end consumer through interactive brand experiences. I’ve been behind the ideas and in front of the clients, managing relationships and winning business.

My presentation philosophy is to always find the story worth telling. Want to know more of my story? Keep scrolling, send me an email or find me on LinkedIn.

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Areas of Expertise

Creative Strategy

Successful solutions that aren’t just beautiful and fun, but that fulfill business objectives for top global brands.

Integrated Marketing

Cohesive campaigns that work across various media channels, formats, platforms, products and devices.

Conceptual Development

Fresh, breakthrough ideas that win awards and get consumers’ attention.

Creative Leadership

Inspiring teams to creatively rise to any challenge, through a mentoring style that fosters personal growth.

User Experience

All aspects of end-users’ interactions with a brand, its services and its products, particularly in the digital space.

Social Media

Shareable content and experiences across social networks that increase brand exposure and customer reach.


Developing, protecting and evolving ownable brand voice across a wide range of company types and sectors.

Interface Design

Design of sites and apps for web and mobile devices, with the focus on interaction and usability.

Brands I've Worked With

I’ve had the benefit of advertising across many industry verticals. And my experience has brought me a range of project sizes and types, so I know how to take budget size into account. Here are just some of the world’s biggest brands I've been fortunate enough to call clients.

Ready to check out my portfolio?

See Work Samples

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