Hi, I'm Roni.

I'm a seasoned creative director, located in L.A. and operating at the intersection of media, technology and culture.

I’m passionate about smart ideas and immersive experiences that move brands forward.

Hi, I'm Roni.

I'm a seasoned creative director, located in L.A. and operating at the intersection of media, technology and culture.

I’m passionate about smart ideas and immersive experiences that move brands forward.

More About Me

Born in Mexico and raised in New York by immigrant parents, I was exposed to a range of creativity across cultures that drove a fascination in storytelling through language, art, design, technology and performance. That inspiration helped guide a career in advertising— connecting people and brands through meaningful interactions.

With a degree in Psychology, a master’s in Communications Design and over 20 years as a marketing professional (currently as Executive Creative Director at Media.Monks), I have helped brands develop, evolve and promote their unique positioning and voice. As a creative lead, I have built, nurtured and guided agency teams in the development of award-winning, culturally relevant concepts, campaigns and immersive brand activations. I’ve been behind the ideas and in front of the clients, managing relationships and winning business.

In my free time, I obsess over my kids, sneakers, sports, travel and stories of all kind. Want to know more of my story? Keep scrolling, send me an email or find me on LinkedIn.

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Areas of Expertise

Creative Strategy

Marketing solutions that are relevant, effective and fulfill business objectives for top global brands.

Integrated Marketing

Cohesive campaigns that work across various media channels, formats, platforms, products and devices.

Conceptual Development

Fresh, breakthrough ideas that grab consumers’ attention, move business and win awards.

Creative Leadership

Inspiring teams to creatively rise to any challenge, through a mentoring style that fosters personal growth.

User Experience

All aspects of end-users’ interactions with a brand, its services and its products.

Social Media

Shareable content and experiences across social networks that increase brand exposure and earned reach.

Branding

Developing, promoting and evolving ownable brand voice across a wide range of company types and sectors.

Interface Design

Design of sites and apps for web and mobile devices, with the focus on interaction and usability.

Brands I've Worked With

I’ve had the benefit of advertising across many industry categories, and my experience has brought me a range of project sizes and types, so I know how to take budget size into account. Here are just some of the amazing brands I've been fortunate enough to call clients.

Ready to check out my portfolio?

See Work Samples

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