On a limited budget, we needed to spread the word about a fantasy baseball analysis tool that users would inherently not want to share with the friends in their leagues, preferring to keep the competitive advantage to themselves. We studied their behavior and discovered an opportunity to provide a fun utility with our product messaging mixed in. Because they don’t want to just win… they want to rub it in.
Mustrash Talk is 40 fantasy baseball trash-talk messages—scripted for various fantasy-related scenarios—that you can send to everyone in your league using Keith Hernandez’s glorious lip-jacket to tout your victories.
The campaign was picked up by several popular sports blogs and went viral on Facebook and YouTube. Plus, we got to meet the legend himself. I’m talking about the mustache…
