During the NBA Playoffs we launched Steph IQ—a custom-built, real-time mobile trivia game tied directly to the in-game performance of Stephen Curry—on behalf of Under Armour.
Steph IQ activates in real-time each Warriors Playoffs game, the moment Steph connects on his first three-point shot. It is the first-ever mobile game triggered by an athlete’s live performance, marrying the physical and digital experiences of watching a sporting event.
A series of 8 multiple choice questions get harder as the game goes on – asking questions focused around the Bay Area, Stephen's rookie season, epic playoff performances, sneakers, and more. The game is hosted by one of the internet’s most influential basketball personalities, Bdot, and winners are eligible to win such prizes as Playoffs game tickets, the latest colorways of the Curry 5, and up to $10k in Under Armour store credit.