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Field Roast + Little Caesars

Project Overview

Little Caesars now has a plant-based pepperoni offering—which we named Planteroni—and they needed people to get excited about their choice of the best, most delicious and flavorful option out there, i.e. Field Roast.

The truth is, the flavor is so incredible, it's hard to believe it actually exists because when it comes to pepperoni, people have always been a little skeptical that a plant-based version could live up to the flavor of the original. So we assembled a cast of famously unbelievable characters, as doubters themselves, who hilariously discover the very real, very delicious Field Roast Plant-Based Pepperoni — through the new Planteroni Pizza, from Little Caesars.

Plant-based pepperoni that actually tastes good? No way, that doesn't exi...

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