To generate awareness for P&G’s sustainability program, our creative strategy was to position “Future Friendly” as an approachable authority in the space that would educate and encourage the community to see the big in the little things they do.
The site concept uses the home as a framework within which it can deliver contextually relevant tips for greener living. The site includes contextual product info and was built with parallax technology for a more engaging experience. Users are encouraged to save and share their favorite tips to Facebook where participation can be further promoted, measured and displayed.
