Our team at Wunderman led the strategic evolution of My Coke Rewards. What was formerly a transaction-based loyalty program is now a deeply social, activity-based engagement platform. Transforming the platform has led to more meaningful interactions between the 23+ Million MCR fans and over 100 of their favorite brands.
As the ongoing partner for the MCR team and their customers, we continually develop new ideas to enrich the brand-customer relationship, ranging in scale from light-touch social interactions to integrated campaigns.
