Dynamic, personalized homepage
Users landing directly on the eStore homepage can find products by category, room, brand or the relevant promotions we expose based on their profile and usage. Products popular among their friends bubble up as well.
Content focused on user-driven pathways
Once users begin to shop, the nav bar recedes and the organizational properties of the user's path become primary. All product category pages are built on one template, skinned with a design to reflect the selection— in this case the user has selected "Nursery" from the "Rooms" category.
Intuitive product display
Product shelf pages also leverage a single template, with a visual design that reflect the user's path, always accessible via dynamic breadcrumbs near the top. All shelf pages include exclusive in-line bundles and promotions.
Retaining brand equity
Product detail pages all sit under the global P&G header/nav and leverage a single template, but are flexible enough to reflect unique brand equity and content.
Amazon reviews are too dense and verbose. As a result, users tend to only read the best and worst. Based off those learnings, we offer visual summary of all reviews including most common key phrases and social endorsement.
Every brand property still exists (e.g. Braun.com), but would now fit our template and be bookended by P&G global nav and footer. Brand initiatives have their own space, but shelf and product detail pages leverage templates seen above, all skinned with the brand's look and feel.
P&G as master brand store
With P&G's wide portfolio of products, an integrated shop would allow us to offer exclusive promotions for loyalty. Featured here: auto-renew subscription savings and alert for free shipping upgrade.
The power of the portfolio
Loyalty and savings for exclusive bundles as well as free samples.