Machine form factor
With custom animation, we connect the digital display to physical output
Catching passersby's attention
Animated ambient screen states showcase trending flavors: Most popular mixes by location and by brand
IA for hundreds of custom options
Interactive touch-screen offers intuitive navigation paths, including the most popular brands on the home screen for users who want to quickly get their basic/usual
Branded experiences
Each beverage brand has its own branded environment and virtual dispenser alongside the custom flavor options
Deepening engagement without lengthening lines
Mobile mixing options—by flavor, mood or color—allows for more immersive brand experience. Then, users can input their custom mix code at the dispenser to try it out.
Gamification to enrich the experience
Mystery Mix adds a gaming aspect: Remix outputs a beverage and the user has to guess it on the app
Promotional site
Post-launch website includes locator, mix suggestions, app and Mystery Mix promos
Social mixing
Pepsi Facebook page allowed users to make and share a mix based on a friend’s personality
Borrowing from brand friends
The Pepsi Remix was cross-promoted on other popular PepsiCo brand pages
