In 1998 Bud Light launched one of the most beloved campaigns in history—Real Men of Genius—a series of outright silly toasts to overlooked everyday inventors.
But a lot has changed in 20 years—including a diminishment of brand love from Bud Light fans—so we reinvented the classic campaign with a modern spin, honoring today’s Internet Heroes of Genius.
We created new spots celebrating the people that make the internet a fun place to spend time. As part of the launch, we did a live Twitter thread, where people told us why they were Internet Heroes and we quickly responded with a joke and video singing their praises.
Fan reaction to the campaign has proved overwhelmingly positive, with a 94% positive sentiment among audiences (and with strong progress toward converting that last 6%). Read more in the press coverage at Adweek, AdAge and The Drum.
