Born in Mexico and raised in New York by immigrant parents, I was exposed to a range of creativity across cultures that drove a fascination in storytelling through language, art, design, technology and performance. That inspiration helped guide a career in advertising— connecting people and brands through meaningful interactions.
With a degree in Psychology, a master’s in Communications Design and over 20 years as a marketing professional (currently as Executive Creative Director at Media.Monks), I have helped brands develop, evolve and promote their unique positioning and voice. As a creative lead, I have built, nurtured and guided agency teams in the development of award-winning, culturally relevant concepts, campaigns and immersive brand activations. I’ve been behind the ideas and in front of the clients, managing relationships and winning business.
In my free time, I obsess over my kids, sneakers, sports, travel and stories of all kind. Want to know more of my story? Keep scrolling, send me an email or find me on LinkedIn.
I’ve had the benefit of advertising across many industry categories, and my experience has brought me a range of project sizes and types, so I know how to take budget size into account. Here are just some of the amazing brands I've been fortunate enough to call clients.